Hooked: How to Build Habit-Forming Products – Hardcover Nir Eyal |9780241184837|

Hooked: How to Build Habit-Forming Products is the definitive guide for creators, designers, and marketers aiming to understand the psychology of user engagement. This groundbreaking book explains why some products capture widespread attention while others fail to gain any traction at all. Nir Eyal provides readers with a practical framework for designing products that keep users coming back without relying on aggressive advertising. At us, we strive to provide the most influential business and technology resources to our professional community worldwide.

About the Book

Hooked: How to Build Habit-Forming Products introduces the "Hook Model," a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through years of research and real-world examples, Eyal demonstrates how triggers, actions, variable rewards, and investment work together to create brand loyalty. This hardcover edition is a must-have for anyone involved in product management, UX design, or startup growth. It offers a deep dive into the hidden patterns that make certain technologies indispensable in our daily lives.

What You’ll Learn / Why Read

Hooked: How to Build Habit-Forming Products empowers you to build products that integrate seamlessly into the user's routine. You will learn how to create internal triggers that connect a user’s problems to your solution, ensuring long-term retention and organic growth. The book also addresses the ethical implications of habit-forming technology, teaching you how to build products that improve lives while maintaining high engagement. By mastering these principles, you can reduce marketing costs and create a self-sustaining cycle of user activity for your business or project.

Author Bio

Nir Eyal is a renowned author, lecturer, and investor who writes about the intersection of psychology, technology, and business. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is a frequent speaker at industry conferences and a contributor to publications like Harvard Business Review and Atlantic. His insights have helped countless startups and Fortune 500 companies build more engaging products by understanding the science behind human behavior.

Product Details

• Author: Nir Eyal

• Publisher: Portfolio Penguin

• Language: English

• Format: Hardcover

• ISBN-13: 978-0241184837

• Genre: Business / Marketing / Product Design

• Pages: 256 pages

Why Buy from us

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Frequently Asked Questions

Is Hooked: How to Build Habit-Forming Products suitable for beginners in product design? Yes, the book explains complex psychological concepts in a very accessible way that anyone can apply to their work.

Does this book focus only on digital products or apps? While many examples are digital, the Hook Model principles can be applied to any product or service that requires repeat usage.

Is this the original hardcover edition of Nir Eyal's work? This is the high-quality hardcover edition, which is perfect for professional libraries and frequent referencing by design teams.

How does this book address the ethics of habit-forming technology? Nir Eyal includes a specific section on the "Manipulation Matrix" to help creators evaluate the morality of their products.

Why should I choose us for my business book purchases? We offer a curated selection of authentic titles, expert SEO-driven descriptions, and dependable global shipping for all our customers.

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