{"product_id":"hooked-how-to-build-habit-forming-products-nir-eyal-book","title":"Hooked: How to Build Habit-Forming Products – Hardcover Nir Eyal |9780241184837|","description":"\u003cp data-path-to-node=\"6\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6\"\u003eHooked: How to Build Habit-Forming Products\u003c\/b\u003e is the definitive guide for creators, designers, and marketers aiming to understand the psychology of user engagement. This groundbreaking book explains why some products capture widespread attention while others fail to gain any traction at all. Nir Eyal provides readers with a practical framework for designing products that keep users coming back without relying on aggressive advertising. At \u003cb data-index-in-node=\"441\" data-path-to-node=\"6\"\u003eus\u003c\/b\u003e, we strive to provide the most influential business and technology resources to our professional community worldwide.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eAbout the Book\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8\"\u003eHooked: How to Build Habit-Forming Products\u003c\/b\u003e introduces the \"Hook Model,\" a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through years of research and real-world examples, Eyal demonstrates how triggers, actions, variable rewards, and investment work together to create brand loyalty. This hardcover edition is a must-have for anyone involved in product management, UX design, or startup growth. It offers a deep dive into the hidden patterns that make certain technologies indispensable in our daily lives.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"9\"\u003eWhat You’ll Learn \/ Why Read\u003c\/h3\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10\"\u003eHooked: How to Build Habit-Forming Products\u003c\/b\u003e empowers you to build products that integrate seamlessly into the user's routine. You will learn how to create internal triggers that connect a user’s problems to your solution, ensuring long-term retention and organic growth. The book also addresses the ethical implications of habit-forming technology, teaching you how to build products that improve lives while maintaining high engagement. By mastering these principles, you can reduce marketing costs and create a self-sustaining cycle of user activity for your business or project.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"11\"\u003eAuthor Bio\u003c\/h3\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"12\"\u003eNir Eyal\u003c\/b\u003e is a renowned author, lecturer, and investor who writes about the intersection of psychology, technology, and business. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is a frequent speaker at industry conferences and a contributor to publications like Harvard Business Review and Atlantic. His insights have helped countless startups and Fortune 500 companies build more engaging products by understanding the science behind human behavior.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"13\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-path-to-node=\"14\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,0,0\"\u003eAuthor:\u003c\/b\u003e Nir Eyal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,1,0\"\u003ePublisher:\u003c\/b\u003e Portfolio Penguin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,2,0\"\u003eLanguage:\u003c\/b\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,3,0\"\u003eFormat:\u003c\/b\u003e Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,4,0\"\u003eISBN-13:\u003c\/b\u003e 978-0241184837\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,5,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,5,0\"\u003eGenre:\u003c\/b\u003e Business \/ Marketing \/ Product Design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"14,6,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"14,6,0\"\u003ePages:\u003c\/b\u003e 256 pages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"15\"\u003eWhy Buy from us\u003c\/h3\u003e\n\u003cp data-path-to-node=\"16\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"16\"\u003eus\u003c\/b\u003e is committed to curating a world-class collection of professional development books that drive innovation and success. We ensure that our customers receive authentic editions of the most sought-after titles in the technology and business sectors. With our reliable international shipping, you can access the latest global insights regardless of your location. Our team prioritizes a professional shopping experience, helping you build a library that supports your career goals and business aspirations.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"17\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp data-path-to-node=\"18\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"18\"\u003eIs Hooked: How to Build Habit-Forming Products suitable for beginners in product design?\u003c\/b\u003e Yes, the book explains complex psychological concepts in a very accessible way that anyone can apply to their work.\u003c\/p\u003e\n\u003cp data-path-to-node=\"19\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"19\"\u003eDoes this book focus only on digital products or apps?\u003c\/b\u003e While many examples are digital, the Hook Model principles can be applied to any product or service that requires repeat usage.\u003c\/p\u003e\n\u003cp data-path-to-node=\"20\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"20\"\u003eIs this the original hardcover edition of Nir Eyal's work?\u003c\/b\u003e This is the high-quality hardcover edition, which is perfect for professional libraries and frequent referencing by design teams.\u003c\/p\u003e\n\u003cp data-path-to-node=\"21\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"21\"\u003eHow does this book address the ethics of habit-forming technology?\u003c\/b\u003e Nir Eyal includes a specific section on the \"Manipulation Matrix\" to help creators evaluate the morality of their products.\u003c\/p\u003e\n\u003cp data-path-to-node=\"22\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"22\"\u003eWhy should I choose us for my business book purchases?\u003c\/b\u003e We offer a curated selection of authentic titles, expert SEO-driven descriptions, and dependable global shipping for all our customers.\u003c\/p\u003e\n\u003cp data-path-to-node=\"23\"\u003eHooked: How to Build Habit-Forming Products, Nir Eyal, product design books, habit-forming technology, user engagement strategies, 978-0241184837, business psychology, UX design, startup growth, consumer behavior, Hook Model, marketing books, product management, brand loyalty, tech industry reference, professional business books, us, world literature, entrepreneurship guides, innovation books.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePeople aslo read\/purchase:\u003cbr\u003e\u003c\/strong\u003e\u003ca href=\"https:\/\/us.com\/products\/the-mountain-is-you-brianna-wiest-paperback-2024?_pos=5\u0026amp;_sid=6451cf156\u0026amp;_ss=r\" target=\"_blank\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eThe Mountain Is You\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/us.com\/products\/everything-is-fcked-mark-manson-paperback-9780062955951?_pos=7\u0026amp;_sid=6451cf156\u0026amp;_ss=r\" target=\"_blank\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003eEverything Is F*cked\u003c\/span\u003e\u003c\/a\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Us","offers":[{"title":"Default Title","offer_id":48341556101379,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/7596\/9027\/files\/hooked-how-to-build-habit-forming-products-nir-eyal-book.jpg?v=1780818981","url":"https:\/\/bookthugnation.store\/products\/hooked-how-to-build-habit-forming-products-nir-eyal-book","provider":"Book Thug Nation","version":"1.0","type":"link"}